Search Engine Optimization
SEO - A Crucial Factor for Internet Marketing Success
Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the different elements on each of your website. Optimizing these factors helps search engine crawlers find your website, index the pages appropriately, and rank it according to your desired keywords.
On-page optimization plays a big role in ensuring your online marketing campaign's success. Implementing a good on-page optimization strategy will bring paying customers to your doorstep. Even though it’s only the first step in the process, you will see an increase in good traffic to your website.
Backlinking and Off-Page SEO
Backlinking is the process of getting links from other high authority and relevant websites that point to your website. It's much more complex than that but, for simplicity sake, that's the general gist of it. Detailed info can be found in our Resources section.
Off-page SEO does include backlinking but also involves other factors such as blog outreach, magazine news placements, PDF submission and press releases.
Organic SEO and Local SEO
When you go to a search engine such as Google and perform a search it will display what is considered most related to what you are searching for in its search results. Of course, the goal is to have your website listed on the first or second page of the search results for the keyword phrase that was typed in. That is known as organic SEO. On all the main search engines such as Google, Bing and Yahoo there will be "sponsored" ads (paid ads such as PPC) listed at the top and below the paid ads will be the organic search results.
Local SEO is still basically organic SEO but it pertains to businesses getting top listings involving certain locations and demographics. Local businesses such as hotels, restaurants, automotive repair, roofing, spas, etc. want to ultimately come up on the first page when a potential customer is looking for their related service in their area. This can make a HUGE difference in sales! Also vital is that your business website be fully mobile friendly since most all local searches are done on a mobile device such as a smartphone.
To learn more about SEO and get detailed info on our SEO methodology check out our resources section.