SOCIAL MEDIA MARKETING
Everyone and their mother is on social media. Need we say more?
Alcon specializes in marketing on the top three social media platforms - Facebook, Twitter and Pinterest.
Facebook is the king of social media and has
over 1.71 billion monthly active Facebook users.
Twitter has 310 million monthly active users with
80% of them accessing the site via mobile devices.
More than 100 million regular users login into Pinterest every day, with 85% of them being female.
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. With these platforms you have the option of doing manual marketing and promotion or using paid advertising. Most platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of paid ad campaigns.
Social media sites act as "word of mouth" and allow users to "retweet" or "repost" comments made by others about a product being promoted. Very powerful!
On average, Internet users have five social media accounts and make active use of three of them. The most popular social platform worldwide is Facebook.
Benefits of Social Media Marketing
- Increased exposure
- Increase in traffic
- Development of fan loyalty
- Marketplace insight
- Lead generation
- Search engine rank improvement
- Growth of business partnerships
- Increase in sales
As you can see, the benefits of utilizing social media in your online marketing are huge so be sure to include it as much as possible.